Diageo
Diageo is known as one of the largest global alcohol producers, with a number of well-known alcohol brands such as Smirnoff, J&B, Baileys and Tanqueray in its brand portfolio. The concept of Diageo Bar Academy, one of Diageo’s many initiatives, entails a training ground for bar professionals. Managing large numbers of bar owners and bartenders for this project, however, comes along with some administrative burdens. To alleviate these burdens, Lemon developed an online platform at Diageo’s request, to provide and manage customized schedules.
Different roles, same interface
The planning platform of Diageo Bar Academy was designed in such a way that each user sees the same interface, yet adapted to its individual user role. Going from a bar professional or a salesperson to a more administrative employee. For example, a bar owner will be able to enroll staff for trainings and keep track of attendances or skill levels, whereas a salesperson finds relevant information on customers to invite them to appropriate events.
Relevant Cases
