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Webflow: What makes this CMS so unique?

Written by

Bilal Marchouch

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When building a website, the term Content Management System (CMS) has probably already come your way. This is the software application that allows you to easily manage the content of your website yourself without requiring a background in programming. It is important to find a CMS that you can trust. Today, WordPress is probably the tool you've heard of the most, but what about the other tools like Drupal or Webflow? The latter in particular has seen a serious rise in popularity in recent years. With over 3.5 million users, we're finding that more and more designers are using Webflow to build professional, user-friendly custom websites that meet today's accessibility standards.



Webflow vs WordPress vs Drupal


Webflow is a website tool for creating modern, professional no-code websites. Designers, creative professionals and business owners with a basic background in coding can create a smart website with a beautiful and unique design. Through webflow you can also quickly and efficiently set up an MVP to create insight into the chances of your product or service with your target audience. In addition, with Webflow you can quickly build a stable website without the use of external tools, making the performance and conversion of this CMS higher than ever. This also allows this tool to distinguish itself from other tools such as WordPress or Drupal. But we will come back to this later.


The Content Management System WordPress once started as a simple blog system, but today it has become the most widely used website-building tool. WordPress is extensive with a whole ecosystem of plug-ins and themes and runs on the PHP programming language.


Drupal is an open source system, this means that anyone can use it for free and also contribute to make it even better. With its more than 1 million developers, entrepreneurs and designers, we are talking about a very large and active community. In recent years, this once-successful CMS has experienced a slight decline, especially with the Drupal 9 version, which received some criticism.

Key components & differences


Webflow offers its users full control over the design. You can start from an empty page and from there build the website that fits the values and strategy of your company and the goals you want to achieve. The page builder uses a drag and drop interface where you can easily drag and drop blocks in the blank canvas such as: background, sliders, videos, animations and other elements. This allows each website to create its own unique identity.

With WordPress this is different, here you usually start with a free template and build up from there. The unique design does get lost a bit here because your competitors can choose from the same templates.

As with WordPress, Drupal has tens of thousands of free modules available through its official website. In addition, there are almost three thousand free themes available to customize the look of your website.


With Webflow, there are different types of pricing plans to choose from. This can range from a basic plan to a Business plan. The big advantage with a business plan, for example, is that you don't have to pay extra for additional features such as a CMS and an API. Unlike WordPress, where you initially think the tool is free, but you will soon pay extra for additional features. This can quickly push the price up higher than a Webflow website.

With WordPress there are also different subscriptions to choose from. The main difference with Webflow is that you can choose a free version, next to that you also have the personal subscription ($4), the premium subscription ($8) which is often used by freelancers. Then you have the business subscription ($25) for small businesses and finally an e-commerce subscription ($45) for web stores. Most users choose the free version, but it is not completely free. Those who want extra features on their website will have to pay extra. This amount can be high, many users miss out on this.

In Drupal you can build your website for free. Just like WordPress, the software is free to use. But this is a fairly complex/accessible platform for which you will quickly have to pay extra if you want extra support or options. Drupal is mainly aimed at larger organizations such as governments or universities. The market share is considerably higher there than with smaller companies, with the result that these large organizations quickly opt for an extensive website with a high price tag.


As mentioned earlier, Webflow is a no-code platform, with a basic background in programming you can quickly create a unique and attractive website. You design your website without having to write code or use plug-ins. Thanks to the clean code, Webflow's websites have a significantly faster loading time. A lot of code has an impact on the loading time of your website. Several search engines penalize websites for this by giving them a worse ranking in searches. As a result, Webflow websites are fast and are positively rated by search engines.

To build a website using WordPress, you need some basic coding knowledge. Since WordPress leans on various plugins, there is a lot of use of codes on your website. As mentioned earlier, using a lot of codes has a negative impact on the loading speed of your website and ranking in the search engines.

In the beginning Drupal was aimed at the general public, but in recent years the focus of Drupal has increasingly shifted to larger organizations that usually also have their own developers. Therefore, a basic knowledge in coding is also important here.

Hosting & maintenance

If you choose Webflow this automatically includes Webflow hosting. The hosting runs on the server of Amazon Web Services & Fastly, because you use their global server you can enjoy optimal loading speeds. The technical maintenance of your Webflow website takes little time and attention. The updates happen automatically so you don't have to spend time on keeping your website up-to-date.

As already mentioned you can use WordPress for free. But hosting and maintenance are not included, you have to pay extra for this feature. In addition, it is not always easy to maintain your website yourself. Because of the many different plug-ins you can get lost in all the options, making simple adjustments sometimes quite a task.

Hosting and maintenance of Drupal is also not a free feature. Just like WordPress you have to pay a fee if you want to use Drupal Hosting, management & maintenance. Because a Drupal installation can often be heavy, it is important that you choose quality hosting.

Brief summary

Now that we've listed some of the key components, you may understand why we have a huge belief in the future of Webflow. They have been experiencing tremendous growth in recent years and are gaining tremendous popularity. This is because more and more companies are realizing the importance of a conversion-oriented website. On the other hand, you have WordPress, 37% of all websites on the internet are still built with it. It is and remains a very popular content management system with thousands of free templates. 

However, we believe that Webflow is a more efficient tool with a very good professional support and with which your website can distinguish itself from the others in a unique way. Webflow is a very advanced tool that continues to develop and come up with new features on a regular basis. With a view to the future this is certainly an interesting option.

If you have any questions or are convinced about Webflow and want to get started, let's get in Touch and we'll be happy to help you out!

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