Les Jumelles
Fashion in your pocket, always at your fingertips
'Les Jumelles' is a Belgian webshop that offers a carefully curated range of clothing and accessories. Their mission is to brighten up the world's grey chaos by creating eye-catching pieces that make women feel strong, stylish and confident. In addition to the webshop, Les Jumelles also has two physical stores, in Antwerp and Knokke, where customers can discover the collection in person.
To stimulate sales and expand the online area, they were looking for an additional mobile application. The intention is that the customer can also find the experience that Les Jumelles wants to evoke within the application. In addition, it is crucial that purchases can be made as easily and quickly as possible.
To convey the sophisticated feeling to the user, we rebranded the current logo. The goal? A classy logo that still feels simple and, above all, matches the sophisticated look that Les Jumelles wants to bring to market.
We applied the same simplicity to the application. There, this translates into optimized ease of use to purchase clothing easily and quickly via a mobile application. The mobile application provides support to the existing webshop. Together with the new branding, this forms a new whole that will boost sales and bring the user experience in line with the identity of Les Jumelles.
Branding and logo design
A visual identity has been created that reflects brand values and appeals to the target group. The color scheme, typography, and logo are designed with a focus on simplicity and familiarity, ensuring consistent branding both digitally and physically. As a result, a strong basis has been laid for brand recognition and user trust.
User flows developed
The user flows for the mobile application have been carefully developed to optimize the user experience. By mapping the steps a user takes in the application, navigation was streamlined and the process made clear and intuitive for the user.
Mapping functional requirements to design
A detailed mapping of the functional requirements to the design was made to ensure that all technical and user needs were effectively translated into the visual elements of the mobile application. The mapping process involved determining all necessary functionalities and translating these elements into visual and functional components that make the app both effective and user-friendly.
The result is a user-friendly design for their mobile application. In combination with the new branding, this forms a powerful whole, which quickly resulted in an increase in sales and an improved user experience that perfectly matches the identity of Les Jumelles.
