Royal Antwerp FC
B2C communication app for Antwerp football club
Royal Antwerp Football Club (RAFC), founded in 1880, is the oldest football club in Belgium. The club plays in the Jupiler Pro League and is based in the Bosuil Stadium in Antwerp. In recent years, RAFC has made an impressive advance, including winning the national title in 2023 and participating in European competitions. Since the existing B2C mobile application when RAFC was nearing its end, our Lemoneers developed a new application!
The purpose of the application is to increase the involvement of supporters by providing them with real-time updates and exclusive benefits. It was therefore essential that the app design fully reflected RAFC's branding. A key challenge was that the application had to be designed and developed in record time; there was only three months between the first intake call and the application's go-live for both Android and iOS. The application was integrated with various RAFC systems, such as the website, the ticketing system and the fan shop.
Inform supporters
Fans can receive last minute news and updates about the club, matches, and events, including schedule changes, injuries, suspensions, fixtures and results.
Live Feed
Supporters can follow the game live, including score, goals, assistant, yellow and red cards, and other important events such as injuries or substitutions.
Partner Deals
Supporters have access to exclusive deals through the club's partners, such as discounts at popular chains like Burger King. These discounts can be automated via discount codes that can be redeemed directly in the app.
Integration with De Lijn's ticketing system, fan shop, and M-Tickets
Supporters can easily buy tickets or view their existing tickets or subscriptions. In addition, an integration has also been provided with the fan shop and with De Lijn's M-Tickets: Fans can travel to the stadium for free with their M-ticket. This offers extra convenience for supporters who want to get to the stadium by public transport. Via the app, the user can directly obtain and activate their ticket for the trip to the stadium.
Single Sign-On for tickets, purchases and promotions
This feature offers a user-friendly way to access multiple features in the website, mobile app, and fan shop with one account, without the need for multiple logins.
The app that Lemon has developed for RAFC strengthens the fan community by connecting supporters to the club in an easy, fast and efficient way. The application was downloaded over 10,000 times in just two weeks.
