Many leaders know the feeling: you invest heavily in a new digital product (an app, an online store, an internal platform...), but the end result is too late, costs too much or does not meet the original business goals.
The cause often lies not with the developers, but with a fundamental problem: a lack of a shared vision about how your company works. At Lemon, we get to the root of this problem and transform your software from a cost to a strategic growth pillar.In doing so, we combine two powerful methods that reinforce each other's best properties: Event Modeling and Event Sourcing.
Event Modeling — An End to Miscommunication
Building complex software is like building a custom building. Without a perfect blueprint, you get a house with the kitchen in the attic. Event Modeling is that perfect blueprint.
For a business leader?
Event Modeling is a visual, timeline-based approach that maps out all the crucial steps in the business process. We use a shared board (digital or physical) to map out the customer's journey, order or transaction.
For example, an order process is visualized as;
1. Experience: A potential customer views the product...
2. Command: ... and click “Checkout”.
3. Event: Order Placement Started
4. View: The customer will see the order confirmation.
The immediate advantage for the Bottom Line;
✅ Guaranteed alignment with business value
Because the CEO, marketer, and developer look at the same visual timeline, we build the functionalities that add immediate value for both the customer and contribute to sales.
✅ Projects are becoming faster & cheaper
Eliminating misunderstandings in the design phase saves expensive, time-consuming rework afterwards. Indeed, the biggest cost in software is correcting misunderstood requirements.
✅ Risk minimization
You will obtain a proof of concept of the behavior of the entire system before investing heavily in code.
Event Sourcing — From warehouse to intelligence source
After a clear design using Event Modeling, the implementation strategy follows: Event Sourcing. This is where data changes from a static snapshot to a dynamic, complete history. In a traditional database, old data is deleted or exceeded; only the current the state of affairs is visible. Event Sourcing throws nothing away; on the other hand, it stores every change (event) as an immutable fact.
Why Make Event Sourcing More Intelligent?
📈 The insight engine for Sales and Marketing: the database becomes a repository of customer behavior
- Traditional: All you know is that a customer is currently a “Platinum Member.”
- Event Sourcing: You can view the various steps a customer goes through, such as “Customer upgraded membership to Platinum” —> “Customer placed 5 orders in week 37” —> “Ignored loyalty mail”. Result: the marketing department gets a deep insight into the customer's journey and behavior to create hyper-personalized campaigns and upselling to promote.
🛡️ The perfect compliance and audit traces: Event Sourcing automatically creates a complete, unchangeable (audit) history of each transaction. This is essential for
- Finance: being transparent with absolute accuracy of all cash flows.
- Legal requirements: can be demonstrated at any time why a status is like that, and when and by whom a change has been made.
🤖 Future-proof and AI-ready: It's no secret: the future of software lies in Machine Learning and AI
- AI/LLMs need data to 'learn'. The more detailed, chronological behavioral data is made available, the more valuable insights and predictions that AI can provide.
- Event Sourcing provides the richest and most complete training data to be able to use AI models in the future, for example in churn prediction or automated fraud detection.
Use your most valuable business data in a useful way.
Building for growth
By starting with the brightness of Event Modeling and building on the flexible, data-rich foundation of Event Sourcing we transform software from a pure operational tool to a powerful source of business intelligence that results in sales growth.
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