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Technology

Fan engagement in the spotlight: our contribution to the F1 Saudi Arabia Grand Prix

The 2024 Saudi Arabia Grand Prix in Jeddah was an exciting event where technology and sport came together to offer fans an unforgettable experience. We are proud to share how we contributed to this event by building various web screens that were displayed on the LED screens next to the stands and in the Grand Prix mobile app, called F1 SAGP, during the race days.

Tight deadline and collaboration

With the race days scheduled from Thursday, March 7, 2024 to Saturday, March 9, 2024, we only had just over a month to develop everything. This required tight planning and effective collaboration. Our front end was built in Next.js (https://nextjs.org/) and the backend in Booster (https://www.boosterframework.com/). Thanks to these powerful frameworks, we were able to work quickly and efficiently to deliver the desired functionality.

A special thanks go to our colleague Hendrik, who was already in Saudi Arabia a week before the start of the race. Hendrik made sure that everything on location went smoothly. Furthermore, we would also like to thank Wout Fierens and Sam Maas from Culture Kids for the fantastic cooperation!

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The project: from concept to reality

Social Media Wall

One of the most dynamic screens we've developed was the “Social Media Wall”. This wall automatically collected and displayed the most important social media posts related to the race. Whether it was tweets or Instagram photos, the most relevant and popular posts were displayed on both the LED screens next to the stands and in the F1 SAGP app. This created a sense of community and kept fans up to date with what was happening around the race.

Grand Stand Battle page

Another highlight of our work was the development of the “Grand Stand Battle” page. This page made it possible to display fans' cheers in real-time via a decibel meter, similar to a cheer-o-meter. It was great to see how the audience's energy was directly translated into visual feedback on the screens, greatly enhancing fan interaction and engagement.

Poll-Screen integration

In addition, we also developed an interactive poll screen, which was fully integrated into the F1 SAGP app. Using Retool (https://retool.com/), the organization was able to easily formulate questions that automatically appeared in the F1 SAGP app. Users were able to vote and the results were displayed live on the LED screens next to the stands. These polls provided an interactive dimension, allowing fans to share their opinions and see their impact immediately.

Conclusion

It was an incredible experience to be part of the F1 Saudi Arabia Grand Prix 2024 team and we are grateful for the opportunity to work together on such a prestigious event. We look forward to further using our expertise for similar projects in the future.

Do you have questions or are you interested in our services? Feel free to take contact with us. We are happy to help you out!

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