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In the dynamic world of digital business strategy and software development, Lemon is at the forefront, constantly exploring the unknown areas of the future. Recently, I had the privilege of attending the Dubai Future Forum in 2023, an event that sparked my curiosity about the many futures that await us. Today, let's delve into the exciting world of Futures & Foresight and find out how Lemon not only keeps pace, but also sets the bar for what lies ahead.
Future-oriented thinking: beyond strategy, embracing future planning
Traditionally, strategy is made by drawing on experience and history. However, relying solely on the past can lead to underestimating the power of change. The Dubai Future Forum served as a vivid reminder that the unexpected, like COVID lockdowns, can change the course of history. Enter “Future-back Thinking,” a paradigm shift that goes beyond conventional strategy. Instead of focusing on a predetermined future, Lemon embraces future planning—a discipline that foresees multiple possible futures and prepares the organization for whatever may come.
Future & foresight in action: the Polak Game
A powerful tool in Lemon's arsenal is the Polak Game, a collaborative exercise that encourages creativity to imagine the company's thriving state in 2035. In small groups, participants embark on a journey to explore factors that contribute to success, ranging from technological advances and critical decisions to market trends and internal strengths. This game encourages a mindset of adaptability and forward thinking and encourages teams to not only think about a positive future, but also prepare for the challenges that may lie ahead.
Scenario planning: anticipating and adapting to change
When it comes to future planning, Lemon uses scenario planning as a proactive approach. It involves identifying various future scenarios and determining a strategy how the organization will respond if one of these scenarios becomes reality. Take the example of McDonald's considering a future where “fast food” faces regulations similar to the tobacco industry. Lemon encourages similar foresight in its approach - anticipating potential challenges, whether it's the digital landscape, market regulation, or technological shifts.
Next steps: creating impactful futures
At every step in the future, Lemon stresses the importance of taking action. Reading books, following future explorations, organizing future conferences and developing innovative services under the umbrella of digital transformation are just a few examples of Lemon's proactive steps. In the Futures & Foresight world, Lemon is not just a spectator, but a catalyst for change, shaping the digital landscape and helping companies thrive in the face of uncertainty.
Conclusion: a future with endless possibilities
As we navigate the ever-changing landscape of digital business and software development, Lemon has the ambition to be a beacon of innovation and foresight. The different futures we have in mind are not just speculative; they are blueprints for action, leading Lemon to a future where impact is not just a goal, but a reality. Together, let's take on the challenge of shaping tomorrow's story - future by future.
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