Belgium Padel Academy
The padel school in Belgium
Belgium Padel Academy (BPA) has grown into the padel school in Belgium, with more than 22 affiliated clubs spread across the country. Both beginners and professional players can come to BPA for lessons, internships, team buildings and events. With a range of initiations, clinics, competitions and more, BPA strives to make padel accessible to everyone and to further grow the sport.
Prior to joining Lemon, BPA used a SaaS solution to manage their members and enrollments. However, this solution did not provide analytics, so they had no insight into important metrics such as marketing results, segmentation, tracking subscription sources, etc. This prevented them from conducting targeted marketing campaigns.
As a solution, Lemon designed and developed both a management platform as a website for BPA, which gives them more insights into their users and allows them to carry out sales actions - such as upselling and cross-selling - in a more targeted manner. Through the website and management platform, valuable information is collected, which enables BPA to plan more efficiently and obtain the right insights to grow rapidly and further. In addition, Lemon also supported BPA in preparing a Vlajo grant file for the management platform and website.
User profile for more efficient planning
Users must create a profile where they can enter their personal information and availability preferences. This profile forms the basis for a personalized experience and ensures that players can take the right lesson, tailored to their level and availability. This also makes the BPA planning process easier and more efficient.
Authentication and Security via AWS Cognito
The website uses AWS Cognito for safe and reliable user authentication and security. Cognito supports various login methods, including email, social media accounts, and even multi-factor authentication. In addition, user data is securely stored in AWS Cognito, so that user privacy is optimally guaranteed.
Tracking marketing campaigns and subscriptions
The platform offers the possibility to track marketing campaigns and measure the effectiveness of various actions. This allows BPA to provide insight into the impact of marketing efforts and better tailor campaigns to their different users.
The project for Belgium Padel Academy is an excellent example of how a new website, combined with a management platform, can make both planning and marketing efforts more effective through data-driven insights, resulting in significant business impact.
