User research and usability testing for better user experience and higher conversion
Do you want to know how real users experience your app, website or digital product? With our user tests, we provide insight into user-friendliness, bottlenecks and opportunities for improvement. This way, you can make targeted adjustments and optimize your digital product for an optimal user experience.
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What does it give you?
With user testing, you get real insight into how your customers experience your product. This is how you discover what confuses or frustrates them, so you can improve their experience and make them come back more often. A smooth, user-friendly website or app not only ensures happier customers, but also more sales and subscriptions. By pre-testing and improving your product, you prevent expensive errors and unnecessary adjustments, making the entire development process faster and cheaper. A user-friendly platform also helps you stand out from the competition and strengthen your brand. In short, with our approach, you can improve your product, satisfied customers and grow faster, at no extra cost.
How we work when testing your digital product
- Define goals: Together, determine what you want to know or improve.
- Create a test setup: Formulate assignments that users carry out, as realistically as possible.
- Perform a test: Users carry out the assignments, live or via recordings, with possibly think-aloud.
- Data collection and analysis: Collect and interpret feedback and observations.
- Reporting and Recommendations: Share findings and provide concrete areas for improvement.
- Implementation and repeat testing: Make improvements and retest for optimization.
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Real insights for targeted improvements
For us, the user comes first. Through targeted user testing, we ensure that you not only have numbers, but real insights into the behavior and needs of your customers, so that you can make targeted improvements that really make an impact. This gives you a deeper understanding of your users and allows you to optimize your product or service for maximum satisfaction and success.
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From complex challenges to intuitive and innovative solutions.
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Questions? No problem.
User testing can be done in various ways, such as moderated or unmoderated, and in a lab or remotely, depending on your goals. It helps you both get in-depth insights and quickly gather a lot of feedback, for example when testing new ideas or existing products.
Nielsen Norman Group shows that 5 users identify 85% of usability issues, 15 users provide nearly 100% coverage. 5-8 users per target group are sufficient for qualitative insights; larger groups (20+) are needed for quantitative validation. It depends on test goals and desired reliability.
User Testing is valuable in all phases of the development process. In the early concept phase, it helps to explore ideas, in the design phase you can assess the solutions, it serves as validation before development, and you can optimize after the launch. Early testing prevents costly late changes, and continuous testing ensures iterative improvements.
Learn how we can increase your conversion
Contact us today for a free consultation