UX/UI design that convinces users and delivers results
A digital experience needs to be more than just visually appealing. It should be intuitive, make sense, and contribute to your business goals. At Lemon, we design interfaces that are not only beautiful, but above all effective.
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Design is only good if it matches your brand, scores with your target group and delivers results
Why UX/UI design is critical to success
Strong UX/UI design ensures that users easily reach their goals and are left with a positive experience. Organizations that invest in this benefit from:
- Better usability and intuitive interfaces
- Higher customer satisfaction and loyalty
- More conversions and desired actions
- A clear competitive advantage
- Lower costs through early troubleshooting
- Accessibility for a wider target group
- A consistent and professional brand experience
A strategic and user-centered approach
- Discovery & analysis: We investigate your target group, their needs and the product through interviews and data. Learn more about user research
- Strategy & concept: Based on insights, we design the structure and user flows.
- Wireframing: We create sketchy, low-fidelity wireframes in which we visualize the structure and functionality of the product.
- Prototyping: With interactive, clickable prototypes, we bring the designs to life to gather early feedback from users and stakeholders.
- Visual design: We create the visual identity with UI components, style guides, and high-fidelity designs that match the brand experience.
- Implementation: We support developers with clear specifications and design systems.
- Optimization: After launch, we will continue to improve the product based on user data.
How does Lemon take your UX/UI design to the next level?
We always start from your business goals and focus on measurable KPIs that deliver real results. With data-driven creativity and holistic systems thinking, we ensure that your digital products seamlessly fit into the larger larger ecosystem.
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Collaboration is key to us. With stakeholders involved, we create solutions that really suit users. From strategy to implementation, we offer end-to-end support to continuously improve and future-proof your digital experience
From complex challenges to intuitive and innovative solutions.
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Questions? No problem.
UX design focuses on the overall user experience and journey (research, strategy, information architecture, user flows), while UI design focuses on visual and interactive elements (colors, typography, icons, components). They work together to create functional and attractive digital products.
Our core principles are: user focus (empathy and inclusiveness), usability (simplicity and consistency), visual hierarchy (clear priorities and scannable designs), accessibility (according to WCAG guidelines and including design), and consistency (a uniform experience within and across products).
The lead time of a UX/UI design process depends on the complexity of the project and the available budget. Each process involves 6 phases: discovery (15%), strategy and concept development (20%), wireframing and prototyping (25%), visual design (25%) and implementation support (15%) and finally optimization. Together, these phases provide a structured and result-oriented process.
Key trends include AI-supporting design (generative AI, personalization), immersive experiences (AR/VR, spatial computing), micro-interactions and animations, design systems & component libraries, and ethical & sustainable design.
Successful UX/UI design is characterized by satisfied and efficient users, higher conversion and customer retention, and a smoother development process. Think of user-focused metrics such as customer satisfaction, successful task completion and fewer user errors, plus business KPIs such as conversion, retention, and revenue growth. Organizations with strong UX are demonstrably performing better.
Our approach is characterized by: business-driven design that matches KPIs, data-driven creativity, systems thinking for a holistic ecosystem, a collaborative process with involved stakeholders, and future-proof, scalable solutions.
UX/UI design is especially valuable for organizations that pursue digital transformation, want to clarify complex information, increase conversion, strengthen brand loyalty, or accelerate innovation with a user-centered approach.
Ready for a better user experience?
Learn how we help you design digital products that are functional, attractive and effective.