CBC
Business partner for optimizing information processes and document flows
Canon Business Centers are regional partners that help companies optimize their document management and information processes. They offer a comprehensive range of document and digital imaging solutions tailored to local market needs. Their services include the provision and support of Canon printing, copying and scanning equipment. Lemon launched the websites for two Canon Business Centers, located in Antwerp and Brussels.
When designing the websites, Lemon worked closely with Canon and the entrepreneurs to consistently align with the global brand architecture. The design focused on commercial aspects, with a clear product catalog, conversion-oriented elements and extensive analytics. Building on this success, Lemon and the business center are now collaborating on a roadmap to integrate a full e-commerce solution into the platform.
Clear product catalog and SEO optimization
The website is structured based on a strategic information architecture, allowing visitors to quickly find the right information. In addition, SEO has been optimized, which increases the organic visibility of potential customers.
Improved user experience and lead conversion-focused design
By applying UX methodologies, the website has been optimized for intuitive and efficient navigation.
Website analytics
The Canon Business Partners gain insight into the use and performance of their website. They can monitor comprehensive performance metrics such as traffic, click behavior, conversion rates, and the most popular pages.
Simple CMS for content management and extension
A user-friendly CMS enables the Canon team to independently manage and expand content without technical knowledge. This allows new pages, product updates or projects to be added quickly and efficiently, increasing the flexibility and scalability of the website.
Publish jobs
The website includes a vacancy page that makes it easy to create and manage new vacancies.
The new websites provide a consistent brand image and have a strong commercial focus thanks to the optimized product catalog and conversion-oriented elements. Looking ahead, we are currently mapping the integration of an e-commerce suite to further amplify online revenue.