Les Jumelles
Fashion in your pocket, always at your fingertips
'Les Jumelles' is a Belgian webshop offering a carefully curated range of clothing and accessories. Their mission is to brighten up the world's grey chaos by creating eye-catching pieces that make women feel strong, stylish, and confident. In addition to their webshop, Les Jumelles operates two physical stores, in Antwerp and Knokke, where customers can experience the collection in person.
To drive sales and expand their digital footprint, they sought a dedicated mobile application. The goal was to translate the unique Les Jumelles brand experience into a mobile format, ensuring that customers can make purchases as easily and quickly as possible.
To convey the sophisticated feeling to the user, we began by reimagining the logo. The goal? A classy yet minimalist visual identity that aligns perfectly with the premium look Les Jumelles brings to the market.
We extended this simplicity to the app's interface, prioritizing an optimized user journey that allows for quick and effortless purchasing. The mobile application acts as a powerful existension of the existing webshop. Combined with the new branding, it creates a unified brand experience designed toboost sales and align the digital journey with the core identity of Les Jumelles.
Branding and logo design
We created a visual identity that reflects the brand's core values and resonates with its target audience. The color scheme, typography, and logo are designed with a focus on simplicity and familiarity, ensuring consistent branding across both digital and physical touchpoints. This establishes a strong foundation for brand recognition and user trust.
User flows developed
The user flows for the mobile application were meticulously mapped to optimize the user experience. By analyzing every step a user takes, we streamlined navigation to ensure the path from discovery to checkout is clear and intuitive.
Mapping functional requirements to design
We carefully mapped the project's functional requirements to the final design, ensuring every technical and user need was translated into the mobile application's visual elements. This process involved identifying all essential featus and coverting them into intuitive UI components that balance high-end aesthetics with practical usability.
The result is a user-friendly mobile application that, combined with the new branding, creates a powerful synergy. This quickly led to a measurable increase in sales and an improved user experience that alignes perfectly with the sophisticated identity of Les Jumelles.
