the Chase
Explore your city in an interactive and playful way
'The Chase: Unlock Your City' is an innovative mobile app that transforms urban exploration into an exciting adventure. Accompanied by avatars, users explore the city, answering location-based questions to score points and unlock hidden surprises. This app gives urban exploration a completely new dimension and encourages users to discover their surroundings in an interactive and playful way.
The UX/UI design process focused on creating a mobile app that enables interactive storytelling. Alongside engaging avatars, an important requirement for the development of the app was the integration of customized maps that adapt to users. In addition to the mobile application Lemon provided a management platform where The Chase administration can easily manage the content of their games, prizes and players themselves.
Interactive storytelling via avatars
Users are taken on an exciting urban adventure featuring visually appealing avatars that guide them through the gaming experience. The maps offer interactive elements, allowing players to discover the secrets, riddles or challenges hidden throughout the city.
Custom map integrations and GPS technology
By leveraging GPS technology, th app creates an interactive map experience ithat merges seamlessly with the physical world.
Beacons
The integration of beacons ensures that specific triggers are activated when the player is in close proximity to certain locations. This makes the experience dynamic, effectively bringing the digital world to life in physical space.
In-App Purchases
Players can make in-app purchases to unlock games. Integration with Apple and Google payment systems ensures the purchase process is fast, secure, and reliable, further optimizing the user experience.
Management of games and content via Retool
The central dashboard built in Retool allows administrators to easily create new games, challenges, and prizes. The platform offers a user-friendly interface for making quick content adjustments without requiring in-depth technical knowledge.
With the launch of The Chase: Unlock Your City, Lemon has created an innovative and immersive mobile app that transforms urban exploration into an interactive and exciting experience. By combining technologies such as GPS integration, beacons, and interactive avatars, the app has transformed how users discover their city.
