VRT
Innovation behind the scenes at VRT: the Smart Content Assistant
A strong journalistic story doesn't end with the final full stop. VRT takes this one step further by seamlessly transforming news: from an in-depth long-form article into a quick push notification or an informal WhatsApp update. Because every platform requires its own pace and language, VRT and Lemon developed the Smart Content Assistant. This tool makes the continuous adaptation of content across channels practical and efficient.
Smarter writing means reaching a wider audience
Think of the Smart Content Assistant as an additional editor that never sleeps. This AI-powered tool transforms in-depth articles into content tailored to each platform in no time, powered by VRT's journalistic expertise.
The project, supported by the Flemish Government's economic recovery programme, provides a powerful boost to the digital future of our media.
Focus on taking care of the details and delivering results
Thanks to Lemon's Team-as-a-Service (TaaS) model, VRT gained access to immediate expertise and flexible scalability. As architect and project manager, Lemon took responsibility for the operational management of the project — from coordinating with partners such as Mediahuis and Roularta to managing complex funding flows.
By also taking full responsibility for financial reporting and audits, we gave VRT the space to innovate safely and confidently within a strictly regulated framework.
The prompt library
At the heart of the tool is a robust prompt engine, refined by VRT's own journalists. Instead of repeatedly experimenting with AI instructions, editors can rely on a carefully curated library. These embedded prompts ensure that the output remains consistent and perfectly aligned with VRT's specific tone of voice, regardless of the platform.
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Thanks in part to Lemon's Team-as-a-Service model, VRT has significantly lowered the barrier to using AI in the newsroom. What was previously a time-consuming manual task — such as rewriting stories for different channels — can now be done in a matter of seconds. This major efficiency gain gives journalists the breathing room they need to focus on their core responsibilities, such as in-depth reporting and thorough fact-checking.
The result is a scalable and future-proof process that strengthens VRT's public mission in the digital age while preserving the trusted quality of its journalism.
