Trademart
Europe's largest B2B trade center, where brands and retail professionals connect.
Trademart Brussels is Europe’s largest B2B buying centre. With hundreds of showrooms and a constant flow of visitors, smooth access management is essential. As the access gates had recently been renewed, Trademart saw an opportunity to digitalise the software behind them as well. As a strategic partner, Lemon guided the entire transition, from in-depth analysis and user research to the development of a brand-new management platform.
Strategic analysis
We didn’t start by building, but by listening. Through interviews and workshops with buyers, suppliers and front-desk staff, we mapped out the entire user experience. We looked beyond physical access to understand the underlying business processes, including access periods and permissions. The result? A strategic roadmap that sets Trademart up for the future.
Integration with MyTrademart app
Thanks to the seamless integration with the MyTrademart app, every visitor receives a personal QR code instantly. Registration is now easier than ever: simply enter the company’s VAT number and the remaining business details are filled in automatically.
Centralised management platform
At the heart of the new access system is a central management platform that connects everything behind the scenes. When a front-desk employee grants access, the permissions are immediately updated across the visitor’s QR code and Trademart’s scanners. This meant Trademart could build on its existing hardware while gaining much more control over access throughout the complex.
Access tailored to every visitor
Every visitor has different needs. Some have year-round access to the entire complex, while others only need to access a specific loading dock once to collect goods. The new platform makes it easy to configure the right access for each visitor, with just a few clicks.
Moving beyond physical badges
With the management platform and MyTrademart app working together, visitors and employees always have a clear overview of their access and visits. Physical badges and badge printers are no longer needed, making the entire process simpler, more flexible and easier to manage.
Trademart now has one central system that brings its complex access flows together in a simple and efficient way. By connecting all processes in one place, queues at the front desk are a thing of the past. The result is a smoother, more efficient and professional experience for every visitor.
